- Bright Ideas Medical
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- Inside Our Upcoming Marketing Campaign
Inside Our Upcoming Marketing Campaign
PLUS: Weekly Update From Team BI
Welcome back to Revving Up!
Latest team reflection:
If you saying revving up about 10 times, it starts to sound weird. We are sticking with the name though.
In today’s Revving Up:
🛠️ 4 AI Tools
💡 Insider look into an upcoming Marketing Campaign
🔍 Updates from the team
Read time: 5 minutes
TRENDING AI TOOLS
🔒 Secureframe AI boosts compliance automation, offers 150+ source monitoring, personnel/vendor management, reports, RFP auto & more *
💡 Knibble creates AI powered knowledge bases for business use
📈 Fellow boosts meeting productivity with AI generated summaries
🔮 Supertools organizes 100’s of AI tools for you in one spot
BUSINESS UPDATE
BRIGHT IDEAS UPDATE
Source: Website @SleepMemes @Pinterest
Key Points:
We have never marketed Bright Ideas before — all previous growth came from referrals.
Right now, we plan to market through LinkedIn, this newsletter, and of course Google Ads.
We will be tracking and publishing our social networking growth on this newsletter as well as our marketing strategies.
Why Should We Care:
Patients and customers are hard to win over on the internet / social media … this is a good opportunity to see how we fare on the market.
We will post about all of our mess ups so you don’t make them
FRESH FROM THE TEAM
MANAGEMENT TEAM

Source: Website @outofpocket.health
Do the hard work first!
If you see a problem don’t just point it out, be a part of the solution.
Observations:
Complaining and planning will only get you so far
Hard work sucks but its the only way to grow
Advice:
Be the one to take initiative with problems
Make sure to foster a motivational environment
If you help your employees understand mistakes are normal, they will feel more comfortable taking action and solving problems that arise during the day
OPERATIONAL TEAM

Source: Website @Ghilliegirl @Pinterest
The atmosphere at Vital Care Family Practice that we share as Team Members is Show up and be Kind.
That sums it all up to be able to have a Wonderful Day.
Observations:
Operations is the hardest because they are doing the most work
Just being there is the first step to having a good day
It doesn’t cost anything to be nice
Advice:
Tell your operations that they are doing a good job
Be lavish with their praise
CLINICAL TEAM

Source: Website @OutOfPocketHealth
This week was just a reminder of a lesson I have continued to learn over my career. Be kind to your patients, because you never know what is going on in their lives.
Kindness also has ROI for the clinic. It will make your life easier if you force yourself to be kind.
Observation:
Healthcare struggles with customer service.
Kindness goes along way in terms of patient retention and support
Advice:
Make kindness a staple in your practice culture
Emphasize it everyday and make sure it is fostered by team members to each other and patients.
IT

Source: Website @OutOfPocket
Healthcare IT is now getting more complicated with AI. EMRs are incorporating AI into them which is actually a HIPAA violation.
All of your requests using AI get sent to the third party company which then store your requests in data centers to get flooded back into the AI to improve the model.
IT teams need to start looking into how doctors in their companies are using AI.
Observations:
AI is hard to learn
AI is not really HIPAA compliant
Advice:
Hire us to train you on AI
Read the freaking manuals before you use an AI product
HUMAN RESOURCES

Source: Website @Pinterest
Listen to the staff, not just to respond, but to understand them.
Also, taking a pause and thinking about your response to a question and not just responding quickly with your first reaction.
Try and take the initial emotional reaction out of your response will often mean the response is better received by others.
Observations:
HR must be patient
HR is the first layer when conversing with staff to keep everyone happy
Advice:
Understand staff
Hire patient people
Hire peacekeepers
Myers Briggs test
BILLING

Source: Website @Pinterest @GroupOneHealthSource
Strive to make sure every person on your team feels heard and appreciated, even when there are hard topics to discuss. As a manager, you can "hear" someone but making sure that they FEEL heard, is more important.
Education, Empathy and Expectation Management.
Educate - no one should stop being a student. Everyone learns in different ways, striving to meet learning styles is imperative.
Empathy- you never know what someone is going thru and how that can inevitably effect their work. Being a listener.
Expectation Management- everyone works at different speeds, has different strengths and weakness.
Observations:
Billers are often remote so culture is hard to manage
Advice:
Meet often on teams, zoom, google meets
Educate, empathize, and set expectations in those meetings
Be kind to each other as well as everyone involved in the cycle
MORE TO EXPLORE
Microsoft announced a new AI skills initiative to bridge the technical skills gap in the workforce by providing free online courses, a global grant challenge, and a teacher training toolkit.
The initiative — connected with Azure, LinkedIn, GitHub, and other Microsoft platforms — will place its technologies at the heart of AI growth.
Scientists at the Mass General Cancer Center and the Massachusetts Institute of Technology in Cambridge have developed a new AI tool named Sybil. The tool accurately predicted an individual's risk of developing lung cancer within the next year, with a success rate of 86% to 94% in one study.
CHARM

Image source: Texas A&M Health
The Rundown: An artificial intelligence tool called Cryosection Histopathology Assessment and Review Machine (CHARM) has demonstrated potential in assisting doctors with aggressive brain tumors by identifying critical characteristics to guide surgery.
Key points:
While not as accurate as current genetic tests, CHARM can predict a tumor's profile almost instantly, potentially allowing doctors to initiate appropriate treatment faster
It can quickly discern the genetic profile of a glioma tumor, a process that currently takes days or weeks
The quick identification could improve patient outcomes and reduce the need for multiple surgeries
Trained using machine learning, using images of samples collected during brain surgery
Can distinguish between malignant tumor cells and benign cells and identify a tumor's grade or aggressiveness
Why it matters: The option for almost instantaneous results is already a game changer. It’s hard to fathom where we’ll be in the next 10 years.
MAYO CLINIC

Image source: Google
The Rundown: Mayo Clinic has reported to be using Google’s medical AI chatbot, Med-PaLM 2, in hospital training since April 2023.
Details:
Med-PaLM 2 is a variant of PaLM 2, announced at Google I/O in May this year
In metrics such as evidence of reasoning, consensus-supported answers, and comprehension accuracy, Med-PaLM 2 has performed comparably to doctors
Customers testing Med-PaLM 2 retain control over their data, which is encrypted, and inaccessible to Google
According to Google's senior research director Greg Corrado, Med-PaLM 2 is still in its early stages and has the potential to expand the beneficial roles of AI in healthcare greatly
Why it matters: The endless possibilities for AI to enhance the healthcare industry are incredible. It’s truly the most exciting time to be alive.
THAT’S A WRAP
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