Inside Our Upcoming Marketing Campaign

PLUS: Weekly Update From Team BI

Welcome back to Revving Up!

Latest team reflection:

If you saying revving up about 10 times, it starts to sound weird. We are sticking with the name though.

In today’s Revving Up:

  • 🛠️ 4 AI Tools

  • 💡 Insider look into an upcoming Marketing Campaign

  • 🔍 Updates from the team

Read time: 5 minutes

TRENDING AI TOOLS

🔒 Secureframe AI boosts compliance automation, offers 150+ source monitoring, personnel/vendor management, reports, RFP auto & more *

💡 Knibble creates AI powered knowledge bases for business use

📈 Fellow boosts meeting productivity with AI generated summaries

🔮 Supertools organizes 100’s of AI tools for you in one spot

BUSINESS UPDATE

BRIGHT IDEAS UPDATE

Source: Website @SleepMemes @Pinterest

Key Points:

  • We have never marketed Bright Ideas before — all previous growth came from referrals.

  • Right now, we plan to market through LinkedIn, this newsletter, and of course Google Ads.

  • We will be tracking and publishing our social networking growth on this newsletter as well as our marketing strategies.

Why Should We Care:

  • Patients and customers are hard to win over on the internet / social media … this is a good opportunity to see how we fare on the market.

  • We will post about all of our mess ups so you don’t make them

FRESH FROM THE TEAM

MANAGEMENT TEAM

Source: Website @outofpocket.health

Do the hard work first!

If you see a problem don’t just point it out, be a part of the solution.

Mike Hubley

Observations:

  • Complaining and planning will only get you so far

  • Hard work sucks but its the only way to grow

Advice:

  • Be the one to take initiative with problems

  • Make sure to foster a motivational environment

  • If you help your employees understand mistakes are normal, they will feel more comfortable taking action and solving problems that arise during the day

OPERATIONAL TEAM

Source: Website @Ghilliegirl @Pinterest

The atmosphere at Vital Care Family Practice that we share as Team Members is Show up and be Kind.

That sums it all up to be able to have a Wonderful Day.

Mary Raines

Observations:

  • Operations is the hardest because they are doing the most work

  • Just being there is the first step to having a good day

  • It doesn’t cost anything to be nice

Advice:

  • Tell your operations that they are doing a good job

  • Be lavish with their praise

CLINICAL TEAM

Source: Website @OutOfPocketHealth

This week was just a reminder of a lesson I have continued to learn over my career. Be kind to your patients, because you never know what is going on in their lives.

Kindness also has ROI for the clinic. It will make your life easier if you force yourself to be kind.

Dr. Amar Shah

Observation:

  • Healthcare struggles with customer service.

  • Kindness goes along way in terms of patient retention and support

Advice:

  • Make kindness a staple in your practice culture

  • Emphasize it everyday and make sure it is fostered by team members to each other and patients.

IT

Source: Website @OutOfPocket

Healthcare IT is now getting more complicated with AI. EMRs are incorporating AI into them which is actually a HIPAA violation.

All of your requests using AI get sent to the third party company which then store your requests in data centers to get flooded back into the AI to improve the model.

IT teams need to start looking into how doctors in their companies are using AI.

Daniel Oukolov

Observations:

  • AI is hard to learn

  • AI is not really HIPAA compliant

Advice:

  • Hire us to train you on AI

  • Read the freaking manuals before you use an AI product

HUMAN RESOURCES

Source: Website @Pinterest

Listen to the staff, not just to respond, but to understand them.

Also, taking a pause and thinking about your response to a question and not just responding quickly with your first reaction.

Try and take the initial emotional reaction out of your response will often mean the response is better received by others.

Helen Grover

Observations:

  • HR must be patient

  • HR is the first layer when conversing with staff to keep everyone happy

Advice:

  • Understand staff

  • Hire patient people

  • Hire peacekeepers

  • Myers Briggs test

BILLING

Source: Website @Pinterest @GroupOneHealthSource

Strive to make sure every person on your team feels heard and appreciated, even when there are hard topics to discuss. As a manager, you can "hear" someone but making sure that they FEEL heard, is more important.

Education, Empathy and Expectation Management.

Educate - no one should stop being a student. Everyone learns in different ways, striving to meet learning styles is imperative.

Empathy- you never know what someone is going thru and how that can inevitably effect their work. Being a listener.

Expectation Management- everyone works at different speeds, has different strengths and weakness.

Haley Decker

Observations:

  • Billers are often remote so culture is hard to manage

Advice:

  • Meet often on teams, zoom, google meets

  • Educate, empathize, and set expectations in those meetings

  • Be kind to each other as well as everyone involved in the cycle

MORE TO EXPLORE

Microsoft announced a new AI skills initiative to bridge the technical skills gap in the workforce by providing free online courses, a global grant challenge, and a teacher training toolkit.

The initiative — connected with Azure, LinkedIn, GitHub, and other Microsoft platforms — will place its technologies at the heart of AI growth.

Scientists at the Mass General Cancer Center and the Massachusetts Institute of Technology in Cambridge have developed a new AI tool named Sybil. The tool accurately predicted an individual's risk of developing lung cancer within the next year, with a success rate of 86% to 94% in one study.

CHARM

Image source: Texas A&M Health

The Rundown: An artificial intelligence tool called Cryosection Histopathology Assessment and Review Machine (CHARM) has demonstrated potential in assisting doctors with aggressive brain tumors by identifying critical characteristics to guide surgery.

Key points:

  • While not as accurate as current genetic tests, CHARM can predict a tumor's profile almost instantly, potentially allowing doctors to initiate appropriate treatment faster

  • It can quickly discern the genetic profile of a glioma tumor, a process that currently takes days or weeks

  • The quick identification could improve patient outcomes and reduce the need for multiple surgeries

  • Trained using machine learning, using images of samples collected during brain surgery

  • Can distinguish between malignant tumor cells and benign cells and identify a tumor's grade or aggressiveness

Why it matters: The option for almost instantaneous results is already a game changer. It’s hard to fathom where we’ll be in the next 10 years.

MAYO CLINIC

Image source: Google

The Rundown: Mayo Clinic has reported to be using Google’s medical AI chatbot, Med-PaLM 2, in hospital training since April 2023.

Details:

  • Med-PaLM 2 is a variant of PaLM 2, announced at Google I/O in May this year

  • In metrics such as evidence of reasoning, consensus-supported answers, and comprehension accuracy, Med-PaLM 2 has performed comparably to doctors

  • Customers testing Med-PaLM 2 retain control over their data, which is encrypted, and inaccessible to Google

  • According to Google's senior research director Greg Corrado, Med-PaLM 2 is still in its early stages and has the potential to expand the beneficial roles of AI in healthcare greatly

Why it matters: The endless possibilities for AI to enhance the healthcare industry are incredible. It’s truly the most exciting time to be alive.

THAT’S A WRAP

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